Customer Profile for Bright Frenzy

The 'bright frenzy' trend. is based on neon coloured clothing, the clothing is more of a sporty look, as it includes disco pants and crop tops, so its more casual clothing than evening wear.
My target audience for this trend is girls aged between 16-21 so it doesn't have a big age range but neon colours would only be suitable for certain ages, and by having a smaller target market means I can be more specific. The customer would shop in shops like H&M, Republic and online shops like Miss-guided and Boohoo, all these shops sell reasonable priced items and are usually cheaper than other high street shops like topshop and river island. The customer are also students or just starting out in a job, but they aren't very well-off yet, so they don't earn much money to be spending on clothes and this trend will have good priced items so it is affordable for its target market.