back interest

A lot of items have details on their backs, these items are on WGSN on the catwalks for Summer 13/14. I have noticed a lot of items with back details in the high street shops recently, but they have only just started to become popular in the shops, so it will take time for these items to become very popular with the public. As it has to be on the catwalk and feature in magazines and on celebrities before the public actually want to buy the item.

I have seen 'back interest' on dresses, jumpers, tops, shirts, mostly everything. I found some shirts with back interest on the S/S 14 collection on WGSN which caught my eye, and I did really like.