Technology

I looked on pinterest and on trend hunter to look at different technology, the most popular technology that kept appearing was APPLE' brand, as it is very well known and the brand is constantly releasing new products, which are bigger and better than their old ones. More and more people are using smartphones for everyday life, the percentage of the sales of smartphones are increasing a lot especially in the last few years. People don't need to move from their seat, they just need their phone to look at emails, contact family and friends, look on social networking websites, take photos or videos, send photos or videos to people, or even shopping-as most shops are creating apps for the smartphones to make it easier for phone users to shop on their phone.

It is the fashion now to carry around a smartphone, the most popular brands are Blackberry and IPhones, however slowly the new samsung phones are becoming popular as they are becoming very similar to apple. Facts about the phones actually state that the new samsung phone is better than the most recent apple iPhone, however sales for apple have still not decreased because of the brand image. Apple have become a very popular and well known brand, so if you carry around an apple iPhone you are seen to be up-to-date with the current technology trends.

Trench coat trend

I got some basic information about the trench coat from google. 

I wanted too look at some history of fashion items, and the most popular item that I have knowledge of and have heard of is the trench coat. This is a raincoat made of waterproof cotton, it originally has removable insulated lining, it comes in various lengths usually ranging from mid-calf to above the knee.

The trench coat was first worn by British and French soldiers in the First World War, The classic color of a trench coat is khaki. Invention of the trench coat is claimed by both Burberry and Aquascutum, with Aquascutum's claim dating back to the 1850s. Thomas Burberry, the inventor of gabardine fabric, submitted a design for an army officer's raincoat to the United Kingdom War Office in 1901. 

The trench coat has remained to stay fashionable following decades after the 2nd world war, the Burberry trench coat, has changed over the years, features on the coat have been changed slightly to keep it more up-to-date, it is still a very popular style coat. 

Looking at A/W trends, I could not find the trench coat, however I did find other coats, that were a very similar style, they were called 'fit and flare coat' so the style were very similar however the new style coat flares out a lot more that the burberry trench coat. 

Found this trench coat in vogue, April issue, so the trench coat is still very popular with brands, because the coats are quite thin and light, they are popular this winter, but vogue is also saying this style coat will also stay popular in the summer this year too, for cool nights

A/W FAUX FUR

I researched A/W 14/15 womenswear, I wanted to look at the outwear section, in this section I saw lots of different coats, the main coat that caught my attention was Faux-Fur, because I have already seen a lot of Fur out this winter, and it is going to carry on into next year according to WGSN. 

Faux-fur effects

Faux fur and sheepskin have become essentials for outerwear, used for all-over coverage as well as for trims on tweed coats. Bright shades offer a rich, vibrant and luxurious look.

When I did Street Styling in London, I saw a girl wearing a faux fur Gillet jacket, so I asked to take a photo, and by researching A/W trends I found that faux fur was going to be very popular next year, so the two girls in Chelsea was very up-to-date with fashion trends. I went to three different locations and the only two people that I saw wearing faux fur were both in Chelsea, this gives me the impression that Chelsea is the most fashionable area I had visited and were the most fashion conscious and worried about their actual appearance. The fur jackets that I saw while I was out were both brown colours, however on the trend forecast they are all brighter colours that brown, like deep pink/purple or deep green colours which I personally liked. 

I carried on looking around on the WGSN website, and found some more images of actual Faux Fur coats, which were on the A/W 14 trend list. These are the images that I found from the page http://www.wgsn.com/content/report/Close_to_Season/Womenswear/Catwalk_Response/Autumn_Winter_2013_14/VIPS_AND_ROUNDUPS/aw1314_global_catwalks_vip.html

I found these two images on trendstop application I have on my phone and they were from the Paris catwalk of F/W 13/14 and both these coats had fur on them, so I thought this was useful information to know that I have a lot of back up information that fur is going to be a key trend next year, so I will definitely look at involving fur in my new trend for A/W

A/W colourful trend

When I first started researching A/W 14 trends I found that a lot of colour was involved, mainly on accessories though, like hats and bags. I looked on WGSN at colour paletes and I found a few that were really colourful, which is strange for a winter collection, but as the years go on colour is becoming more and more important. I noticed that beanie style hats were popular on the catwalks but were also coming in and becoming popular already so I can tell that this fashion phase will stay popular during the autumn and winter.

I found all these pictures from street styling on WGSN, although it was for A/W trends, it used quite bright colours, I have seen a lot of bright colours out this winter already, so I think this trend will carry on next year, except I believe it will be even bigger next year, as sometimes it takes a while for trends to become popular with the whole market.

I got these colour palettes from WGSN also on the colour trends for A/W 14/15, I was quite shocked to see these kind of colours in a winter trend, but as the years go on the colours are slowly coming back into fashion, 'whatever the weather'.

These colour charts really reminded me of the 60s, so I researched 60s images, to find bright coloured outfits, because in the 60s-70s bright colours were the fashion, and it seems now that all these bright colours are slowly coming back into fashion, and because of the colours we have already seen on the catwalk this year, I think these colours can only become more popular and similar to the 60s feel.

These two images, are what I found from the 60s/70s, which are bright colours, I decided to research this bright colour trend because on WGSN I read 'The preppy look will come through on classic basics, updated with bright colour. Prominent colours include ultraviolet, blood orange, electric blue and diode pink framed by blue/black.'














Also from the 80s fashion, disco pants have come back into fashion, and at the moment they are very popular to wear out either in the evening or as casual wear. They started off with the simple black colour at the beginning of the year and now they are introducing more bright colours which are also becoming popular. They have been popular this A/W and I do think they will stay in fashion for a while, as shops are still introducing different patterned ones, however when I have been looking on trend websites at A/W 14 I can't find any information that confirms that disco pants will be back in fashion next year.

Street Styling Layout

I have looked in magazines and online to look at how Street Styling is layed out, and it was mainly just the picture and then a brief little paragraph underneath telling the reader a little about the clothing and the person in the picture, I got some pictures of different layouts of street styling from a few different magazines, so I could look at them and decide how I wanted to lay out my results.

 This was my favourite layout that I found, with the image of the person on the street, and then some brief information about the clothing underneath it.

After looking at different ways to style it out, I decided the best way would be to upload the pictures onto this blog and then move it to the left or right and then right a brief summery of the person in the picture and what I thought about the person next to the image. So that is what I did for the majority of pictures I took.

Street styling-kings road

road we went to about half 1, so it was the busiest place however I think this was because we went there at lunch time so a lot if people would of been on their lunch breaks. There was a lot of traffic around this area, and as it was in Chelsea I expected everyone to be classy and posh, I was not wrong, a lot of the people that I saw were definitely classy, a lot of the women in office clothes have high heels on with designer bags, and the men had glasses and brief cases, so it was vert stereotypical there.
They had a lot of shops some were unique designer shops and some were just casual shops that you would find in a shopping centre, I saw a lot of nice cars while walking around, there was a lot of black taxis, and classy cars.

This man we met right outside the train station, was from South London, and had a office managers job in London and was 32 years old, just by looking him I could tell that he looked after himself and was intereted in fashion, as his coat was very stylish and he had the colar up to try to make the outfit look better, he also had a designer bag that was hanging on his shoulder.

These two boys we saw walking together, and you could tell they was fashion concious just by seeing that they both had umbrellas because of the tiny bit of rain! So it was obvious that they was worried about their hair, when we started to talk to them we understood that they were both from Scotland and were models, and were in London to get some modeling work. These two boys shopped in Zara mostly but also went in usual high street shops like Topman since they have been in London.

We stopped this man walking down the street because I thought he looked very stylish in what he was wearing, for an older man espeicialy.

This lady caught all our attention, as she looked like a designer herself, she looked very fashionable for an older lady and when we stopped her to take a picture she posed for it, this made us all think that she had experiance in the fashion industy. When we asked a few questions we found out that she was infact in the fashion industry herself, and looks in magazines and on fashion trend websites to see what is coming in fashion so she can keep up to date with everything and look fashionable.

This young girl was on her lunch break, she had a really nice coat on which she said was from Zara, and she had a Mulberry bag, the rest of her outfit was just from topshop and usual high street shops. Being in Chelsea, I was not surpised to see her with a designer handbag, as most poeple that I saw today did have a designer item.

This girl was foreign but did speak quite good english, her faux fur jacket caught my attention as it was a very big item of clothing and bulky, but I did really like it. We did not get time to ask her any questions, but her back did also look like a designer handbag but I was not certain of this. She had Dr.Martins on too, which made the outfit stand out a little more.

We also met Oliver Proudlock who is in the Series, 'Made In Chelsea' so we stopped him to ask him some questions, as he does dress quite unsuall, his dress sense I think is quite unique compared to the majority of people, In his hand he was carrying a Blitz carrier bag, which later on at Brick Lane we found was a vintage shop. We also found out that he has his own fashion clothing shop, so is very fashion concious but has his own kind of style and he looks up to Johny Dept.

street styling-BrickLane

Brick lane was the last destination we went to, it was about half 4 by the time we got here, so it was pretty empty as everyone would be at work.The only people that was really about were men trying to persuade us to eat in his restaurant. In Brick-lane there were many Indian/Curry restaurants, it was full of them and the street really smelt of this food. While at Brick Lane I got the impression that is was quite a run down area, as the street looked dirty and I think if I went there at night time I would feel quite scared. Down the little side roads there were little vintage shops, which were really good shops, we went into one of them and it was a huge shop with lots of different vintage clothing for reasonable prices. Also their was a lot of Graffiti on all the walls down there, but it wasn't just names(tags) it was actual Illustrations of all different type of things which were interesting. Below are the pictures I took of Brick Lane.




Example of all the restaurants they had there, and what the streets were like.

 I stopped these two girls, as in my point of view they looked like typical people you would find in Brick-Lane, as they was dressed with random items of clothing put together, and had a vintage kind of look going on. The girls did mention that they both had got their jackets from a vintage shop which was just down the road called 'Blitz'

 We all got handed this leaflet for a vintage shop, which is the one we went to, it was full of vintage clothing, and some of the girls from my class brought items from this shop.